Please change your bench seats. They are really uncomfortable and I have started preferring AirAsia/SpiceJet to Indigo because of their comfortable seats. Your service and flights are better than your competitors, but would that matter if I feel uncomfortable in the seat on which I am sitting for the entire duration of the flight. Many of my colleagues, friends and family feel the same way and it would be a negative thing for indigo. I understand you are a low cost airline but so is Spice and AirAsia. If you provide comfortable seats, you will become the airline of choice.